Friday, January 15, 2010

Branding Lessons: Build School Culture and Identity with A BRAND

You’re an educator and you are starting to think about branding. Of course, you can’t help but do this. When I am asked in business settings about my ability to work within the business community, since my perspective is informed by education, I simply smile and say…”I’ve been in the business sales all my life. I’ve sold “education” to a diverse marketplace: students, teachers, parents, administrators, school board members and the community.”

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